The rising trend of modest fashion in the global fashion industry is becoming increasingly evident as hijab and modest wear gain significant traction, particularly in Europe. With major brands like Nike and Tommy Hilfiger embracing modest designs, more designers and brands are entering the market, driven by a rising demand for stylish yet modest fashion choices.
The Global Fashion Industry’s Growing Interest in Modest Clothing
In recent years, there has been a significant rise in public interest in modest clothing, with hijab establishing its place in the global fashion industry, particularly in Europe. From Nike’s design of Islamic sportswear for Muslim women athletes to the modest fashion collections of renowned brand Tommy Hilfiger, more and more designers and fashion brands are entering the “modest fashion” industry every day.
Rapid Increase in Modest Fashion Searches
Since 2019, the search for modest clothing styles in Europe has increased by 500%. This surge indicates a shift in consumer preferences, with more individuals looking for fashion options that offer coverage without sacrificing style.
What is Modest Fashion?
Modest fashion focuses on clothing that covers rather than accentuates the female body shape, whether for religious reasons or personal choice. This fashion movement allows women to express their identities and beliefs through their clothing while staying on-trend.
The Rise of Modest Fashion: A Grassroots Movement
Shelina Janmohamed, Vice President of Islamic Branding at the creative advertising agency Ogilvy, explains the growing interest in hijab in fashion: “Modest fashion initially began as a grassroots movement driven by a growing generation of young Muslim women, particularly in the UK. They wanted to express their Islamic identity through their clothing, but often struggled to find appropriate options in the mainstream clothing market, which led to feelings of frustration.”
The Evolution of Modest Fashion Choices
In the past, Muslim women living in European countries had limited options for modest clothing. They either visited small local shops that imported Islamic attire or commissioned local tailors. However, since the mid-2000s, the emergence of “modest fashion” has transformed the market, with designers offering more modern and stylish options to meet the growing demand.
The Financial Impact of Modest Fashion
According to a 2023 report by Pinterest UK, searches for modest clothing styles in Europe have increased by 500% since 2019. This surge reflects not only the growing popularity of modest fashion but also its expanding presence in mainstream fashion.
The Financial Times, highlighting the global growth of the modest fashion industry, estimated the value of this market to reach $402 billion by 2024. The report further noted that by 2025, Muslims will make up over 31% of the world’s population, with two-thirds of this demographic being under 30, the youngest consumer segment globally.
Shaping the Future
The Future of Modest FashionThe growing interest in modest fashion is a reflection of both social and economic factors, as well as changing consumer behaviors. As the market continues to evolve, it is clear that modest fashion will play a key role in shaping the future of the global fashion industry.
From: shia_news