Faced with soaring salon and clinic prices, a growing number of women are turning to at-home beauty treatments, saving thousands of dollars annually.
From hair extensions and keratin treatments to gel manicures, chemical peels, and even advanced procedures like microneedling, consumers are investing in professional-grade tools and products online.
Driven by Economics:
The surge in DIY beauty is largely fueled by inflation and the high cost of professional services. Salon visits for basic services like manicures or haircuts now frequently exceed $100, while specialized treatments like keratin smoothing can cost $400-$800. Online tutorials and direct-to-consumer sales of professional equipment make DIY alternatives increasingly accessible and tempting.
Risks Rise with Savings:
However, this cost-saving trend carries significant risks. Dermatologists and emergency rooms report treating severe burns, chemical injuries, infections, allergic reactions, and hair damage resulting from at-home procedures gone wrong. Improper application of chemicals (like relaxers or high-concentration acids), incorrect use of devices (like lasers), and lack of sterilization are common causes.
Industry Pushback:
Beauty professionals warn that many treatments require expert training for safe application. “What takes us years to learn, people are trying in an hour after watching a video,” one stylist told the WSJ. Despite warnings, the demand for DIY kits continues to grow, reflecting consumer prioritization of savings over safety.
While DIY beauty offers substantial financial relief, the potential for serious injury underscores the trade-off. Experts advise extreme caution, thorough research, and avoiding high-risk procedures altogether, emphasizing that some savings come at too high a cost.
WSJ